COVID-19 may have slowed down the business pace worldwide, but HubSpot knows how important it’s for you to be up-to-date with its products.
If you have been a HubSpot user for a while, you might be aware that it keeps adding new features and always tries to keep up with its customers’ needs. This month also, it has many exciting updates for you. From creating Facebook/LinkedIn ads for website traffic to daily task digest to updates for the Zoom app, it's team has worked hard to build the features you asked for.
Come, let’s take a tour and let know what HubSpot product updates 2020 is all about.
Beautiful landing pages are one of the most successful ways of capturing leads. To create successful lead generation campaigns for you, HubSpot has added the landing page builder into the free marketing tools in HubSpot CRM.
Now you can create beautiful landing pages easily for your marketing campaigns and grow your business.
Free HubSpot users can create up to twenty landing pages using any of the pre-built templates and a variety of modules, including a meetings module that will let your prospects book meetings directly with your sales team.
With this update in the Ads tool, you can create a Facebook or LinkedIn ad campaign that links directly to a landing page without leaving your HubSpot account.
Once you have created your webpage, you'll land on a published screen. On this screen, you can create website traffic ads either by clicking on Promote in the top-right corner or the link or by clicking the link ‘Create website traffic ad’ in the bottom-right corner.
Every morning at 8:00 a.m, task users will receive a single email mentioning the total number of scheduled tasks and the top three most important tasks based on priority.
With this latest feature, ‘Calculation property,’ you can calculate the time between two important dates. Calculation properties allow you to set up custom equations calculating the min, max, count, sum, or average between values for properties on associated records.
For example, how long does it take for a deal to close?
Admins can now export property with the option ‘Export all properties’ to look at all of their properties in detail for contacts, companies, deals, tickets, and products. It helps to plan out complicated internal processes, merging hubs, or general account clean-up.
With the second update, you can permanently delete data like contacts, companies, deals, and tickets and maintain a clean HubSpot account. Earlier, only super admins were allowed to do this with GDPR features enabled.
To delete the data permanently:
Along with the visitor’s message in the inbox, now you can also see known information from their contact record and any prior chat history with other members of your team.
Previously, in HubSpot, if you create a blog post in multiple languages and you wanted to create language variants of your blog tags and authors, you'd have to create them as a completely separate tag and author profile.
Now with ‘multi-language blog tags and author’ updation, tags can be created in your blog's primary language. When a blog post’s language variant is created, its tags and authors’ corresponding language variant will be automatically swapped in.
HubSpot has made two updates regarding the video calling app- Zoom.
First, whenever a Zoom cloud recording becomes available, you and other meeting participants will be notified. You can make the recordings password protected and can share recording links with others.
Second, three new sync-functions will give you more control for your sync’s easy and effective management.
These functions are:
Internal user turnover can be very problematic for your team and for your customers too. When you delete a user from your HubSpot account, you need to reassign their assets to some other team member, or else your customers will be left without a user.
With this new update, you will get a new pop-up that will show you all the user’s assets, and you can view and reassign them before deleting the user.
How does it work?
HubSpot has brought all these updates keeping the needs of its users in mind. I hope you will find them extremely helpful.
If you have any questions about a topic, you can refer to our HubSpot Help Center.
That’s all for now. We will soon come with some more exciting updates. Till then, take care!
Also, contact us to understand all product details of HubSpot from our team of experts.