Welcome to HubSpot product updates for May’21. I hope you were eagerly waiting for these updates as much as I am excited to tell you about them.
As always, HubSpot has brought lots of new features this month. From many third app integrations to programmable emails, we have lot to tell you about.
So let's dive straight in!
The new update Programmable Email Content in HubSpot allows you to create scaled, dynamic email marketing campaigns. To achieve this, HubL support in email has been upgraded to create custom email modules and templates easily in the design manager.
Now the multiple emails can be distilled into one and programmatically create dynamic content modules. Associate contact properties with HubDB, a standard object, or Custom Objects to generate individualized content that’s relevant to each email recipient.
With programmable emails, you can use advanced HubL syntax to personalize the content of your emails fully. You will also be able to pull content from structured data sources, including HubDB tables and custom objects.
You can now associate GB, Google, LinkedIn Ads as an asset in the Marketing Campaign tool and track their performance.
HubSpot now allows you to partition the Campaigns by teams so that the right people can have the right access to edit your campaign efforts.
You can now set a value for the campaign owner, goal, audience, start date, end date along with the pre-existing properties of campaign name, budget, color, and notes.
The new update will let you track Marketing mail Replies along with the Open and Click engagement events.
Once the email is sent, you can see the data in:
In the HubSpot workflows, you can branch on the outcome of a previous workflow action to customize automated journeys and quickly build complex automation with multiple unique paths.
This branch will not be able to be configured with AND and OR criteria. Each simple branch can create up to 250 unique branches for a single property. Example uses:
HubSpot has updated the Social Analyze Account Filter. Now you will be able to customize and filter the Social Analyze dashboard by any account across all of your preferred network channels.
As a social user, when you publish posts across different networks and pages and need reports specific to those certain accounts. Earlier you could only use HubSpot Social to filter down accounts on a particular network, and you couldn’t have one view to measure your performance across all of your accounts. But now, with the new update, you can filter pages across all of the Social networks you manage in one easy-to-read dashboard.
Service Analytics is a new reporting app in HubSpot analytics tools to track activities to manage your sales representatives. You will gain insight into the business impact of your support issues.
You may know as a service manager how critical reporting is for delivering optimal customer experiences. You need to understand how your team is dealing with customer issues to optimize the process and give an amazing customer experience.
Till now you can view all your data on HubSpot dashboards, but now you can view data from other tools and third-party software. This will help you to have a complete picture of your business performance and progress against goals at a glance.
With the new update, you can embed external data from third-party tools and apps on HubSpot dashboards which will help you to monitor business performance at a glance and track against goals all in one place.
On July 14, 2021, HubSpot will be sunsetting the cross-object report builder.
All the previously saved cross-object reports will be automatically migrated to the new and custom report builder. You need not to create a saved report, but all of your cross-object insights will be preserved.
In March 2021, HubSpot launched a new custom report builder, which gives you a more powerful and flexible report building experience.
With the new update, you can dynamically generate detail and listing pages for CRM object instances on CMS Hub. This is like HubDB dynamic pages, but instead of referencing data within a data table that is separate from the data in your CRM, it directly pulls data from any of the CRM objects.
For example, you can have a listing page and detail pages for every one of your CRM product object instances to have a product catalog on your website.
CRM objects can be rendered and queried on HubSpot hosted content, that allows data to be shared between your business operations, emails , and website. Using the crm_object, crm_objects, and crm_associations HubL functions, you can display and control logic based on your CRM object data.
See CRM objects in CMS Hub.
In HubSpot, when you associate one record to another record, it appears in the right panel of that record's view with certain properties. With the new update, you can customize the appearance of those associated records.
Now you can choose what associate records to appear on your record’s view
With the google Meet integration, you can now automatically send meeting links and conference call details to your HubSpot contacts.
This integration will turn every meeting booked in your HubSpot CRM into a Google Meet meeting.
With HubSpot and OneSignal integration, you can automate mobile and web push notifications using Hubspot Workflows to streamline your marketing and communication strategy.
OneSignal push notifications will appear on your contacts' activity timelines.
Automate your mobile and web push notifications.
With Slack connect, you and your external contacts can contribute to your Slack workspace and access all of Slack’s collaborative benefits. You can use Slack Connect in HubSpot’s Slack integration same as you do today, for any Slack channels that are not shared with external organizations.
Get HubSpot tasks, notifications directly into Slack.
With HubSpot and DocuSign integration, you can create, customize, send and track DocuDesign envelopes from contact, company and deal records in your HubSpot account.
Create and track the status of the documents designed with DocuSign without leaving HubSpot.
This is all about the HubSpot for May-2021. I hope you have gone through all these updates and now can leverage them to improve your team efficiency and grow your business.
If you have any queries about any topic in HubSpot, you can visit our HubSpot Help Center.
We will be back soon with new updates soon.
Contact us to know about all HubSpot updates in detail from our team of HubSpot experts.