Frequently Asked Questions
What is a sales qualified lead in HubSpot?
In HubSpot, a Sales Qualified Lead (SQL) is a contact or company identified by your sales team as having a strong potential to become a customer. This means the sales team has determined that the lead is ready for the sales process and likely to make a purchase. In contrast, a Marketing Qualified Lead (MQL) is a contact or company deemed ready for marketing efforts but not yet handed over to the sales team. MQLs are in the earlier stages of the customer journey and may need more nurturing before becoming SQLs. HubSpot helps manage these distinctions, ensuring a smooth transition from marketing to sales activities for potential customers.
What is the best way to capture leads?
The best way to capture leads on your website is by offering valuable incentives like free resources (lead magnets), installing live chat, placing contact forms on high-traffic pages, using effective pop-ups, and showcasing your expertise through case studies and authoritative content. These strategies engage visitors, encouraging them to share their contact information, ultimately helping you build a list of potential customers.
How do I generate leads on HubSpot?
To generate leads on HubSpot, try using the free live chat tool. This tool lets you talk directly with visitors on your website. People often like this because it's fast and easy. They don't have to fill out a long form. When you're there to help when they have questions, it builds trust and makes them more likely to become a lead. So, be ready to chat and engage with your visitors!
How does HubSpot track leads?
HubSpot tracks leads by using browser cookies. When someone visits your website, HubSpot checks for a tracking cookie. If it's not found, a new one is created and linked to that visitor. This cookie records the pages the visitor views on your site from that point on, helping HubSpot gather information about their interactions and behaviors. This data helps businesses better understand their leads and tailor their marketing efforts accordingly.