Modern companies often get limited by the sheer number of tools available today. For instance, each employee has their own SaaS application, managers have their project management system, and executives have their fair share of spreadsheets.
Disconnection, miscommunication, and scarcities begin to show as the business grows. This creates a snowball effect that ultimately the operations department has to take care of. However, HubSpot's Operations Hub will now empower operations to handle this challenge and become proactive in their roles.
It’s not every day that HubSpot launches an entirely new hub, surely not one that brings a whole new set of functionality and features the way Operations Hub does. The driving force behind HubSpot's most recent Hub is to help businesses align and streamline their operations, automate processes, and scale at a good pace.
Keep reading to get more information about the all-new Operations Hub and what it implies for operations and your organization as a whole.
What is Operations Hub?
HubSpot is certainly at the forefront of cutting-edge marketing and business innovations that have the potential to mold your business altogether. HubSpot now has a new addition to its series of CRM products. Launched on 21 April 2021, Operations Hub is the latest member of the HubSpot family, following CMS, Marketing, Sales, and Service Hub.
Operations Hub, the fifth 'Hub' by HubSpot, aims to empower businesses to accelerate their revenue and growth. Operations Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data. It offers native integrations with other applications to create a more efficient, aligned, and agile business.
Operations Hub connects contacts, leads, and company data both ways and in real-time. It unites all your customer data into one connected CRM platform, resulting in a friction-free customer experience.
Besides, the flexibility and programmability of the data syncing and automation tools offered by HubSpot Operations Hub is the sure-shot way of business growth, enabling you to adjust as per your customers' changing requirements.
What can Operations Hub do for You?
HubSpot's Operations Hub lets you quickly sync client data and automate key business processes. Integration and syncing capabilities ensure you have a precise, consistent flow of data and a single source of truth - meaning different systems, teams, and processes have a seamless workflow collectively.
Now, let’s have an inside look at the core features of Operations Hub.
As businesses grow, they get more and more complex. Teams often utilize new tools and apps; data gets siloed, leading to inefficiencies that eventually impact the end-user.
However, Data Sync keeps all your apps and data in sync, eliminating the need for third-party applications or complex code. This two-way syncing tool powers Operations Hub and makes it effortless for systems to work together.
By adding HubSpot to your tech stack, you can now create customizable and user-friendly integrations between a range of multiple apps to consolidate your customer data within a single CRM platform. You can get bidirectional sync, custom field mappings, filtering, and historical syncing, so your teams stay aligned.
Data Quality Automation
Nobody really likes cleaning data; however, it's a task that needs to be done. Dirty data slows down your entire operation, ruins your customer experience, and sets you up to take bad long-term business decisions.
Fortunately, you don't need to do it any longer since Operations Hub's data quality automation will do it for you. Data quality automation has a new set of workflow actions to clean your data to make it easy to read, understand, and use. Besides, it performs basic tasks like capitalizing letters, fixing date properties, updating phone numbers, and more so your team can concentrate on growth rather than cleaning data.
Programmable automation empowers you to execute code directly within HubSpot workflows. Earlier, users could only achieve automation based on predefined workflow actions. Besides, with programmable automation, you can now create actions based on your own requirements.
Additionally, this feature of Operations Hub enables you to create custom API calls, run SQL queries, model objects, and anything else you can perhaps think of. Besides, you can add third-party data to HubSpot forms, automate renewal management, or create complex calculated lead scoring properties.
Operations Hub Pricing Structure
Operations Hub is available in three packages and combinations with other hubs. While you can get it separately (alongside the free HubSpot CRM), it won’t perhaps make sense as a standalone product at present, though this may change over time.
For now, see it as a great set of tools to work alongside your Marketing, Sales, or Service Hub, as per your business requirements.
At present, Operations Hub is available at no cost for the initial offering and is available for all users, including the ones using the free CRM tools. This empowers you to sync dozens of your applications with HubSpot. Past that, the Operations Hub Starter unlocks added syncing features and starts at $50/month, while Operations Hub Professional will cost you $800/month.
For detailed information on each pack and what all it has in store for you, you may look at this pricing package by HubSpot.
The unified toolset by HubSpot Operations Hub for Operation teams connects apps, cleans customer data, and automates key business processes. Besides, it brings everything together, ensuring that all processes are aligned and data flows seamlessly to keep everything working efficiently and enable teams to provide outstanding customer experiences and drive more revenue.
Want to find out more about the Operations Hub, which package is best for your business, or how you can add Operations Hub to your existing CMS?
Editor: Richa Sharma
Frequently Asked Questions
What is HubSpot operations hub?
HubSpot Operations Hub is a set of tools in HubSpot's CRM platform designed for operations teams. It helps them link applications, manage and refine customer data, and streamline operations through automation. In simple terms, it's like a toolbox for teams working behind the scenes to make sure customer data is accurate, processes run smoothly, and various software and tools are all working together seamlessly within a company's CRM system. This helps improve efficiency and ensures a smoother experience for customers.
How can HubSpot help your business?
HubSpot serves as a versatile tool for businesses, enabling them to revamp their strategies and attain their objectives. With its array of tools encompassing marketing, sales, customer service, and analytics, HubSpot equips businesses with the resources essential for thriving in the digital realm. It simplifies and streamlines processes, enhances customer engagement, and provides valuable insights, ultimately fostering growth and success.
Is HubSpot good for customer success?
HubSpot is a top choice for customer success because it offers robust tools for automation and personalization, making it easier for customer success teams to connect with customers. It simplifies tasks, allowing teams to focus on building strong, personalized relationships with clients. This user-friendly software streamlines the process, ensuring customers receive the support they need, fostering loyalty and success.
Is HubSpot a good marketing tool?
HubSpot, a robust CRM tool, offers a free edition that rivals paid options. It's a versatile choice, bridging marketing, sales, and customer service functions. Ideal for businesses seeking enhanced customer relationship management, HubSpot's CRM, whether free or paid, proves valuable in optimizing these crucial aspects of business operation.