This is How you can install and use HubSpot Plugin for WordPress

Posted by Danish Wadhwa

If you are reading this article, you might be looking to connect your WordPress site with a HubSpot account, you have arrived at the right place. 

HubSpot is an all-in-one business automation platform that offers the marketing, sales, and CRM WordPress plugin to grow easier, faster, and better. The best part about using the HubSpot plugin for WordPress is that you don't require any coding, and it is easiest to use.

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Once you install and add the HubSpot plugin for WordPress, HubSpot tracking code will be added to your WordPress pages automatically. It will further help you to use HubSpot tools directly from your WordPress account without any hassle. 

Integrating HubSpot with WordPress will not only make your task easier but also saves a lot of time. But, if you think that any account can use this plugin, then you are wrong my friend. There are some requirements that your account must meet to install and use the HubSpot plugin for WordPress. 

Things to consider while using HubSpot plugin for WordPress:

  • Make sure that the plugin requirements should match with the current WordPress version. Click here to know more about the requirements.
  • If you are using another WordPress plan (like personal, premium) other than install or Business plan for your website or blog, then it will not be compatible with the plugin or JavaScript. So, make sure you use an accurate plan.

  • If you want to install plugins for your site, then you need to be a WordPress admin. Make sure you enable third party cookies in your browser and disable extensions or add-ins. Google Chrome, Microsoft Edge, Safari, Internet Explorer, and Mozilla Firefox are some major browsers that enable third party cookies. 

  • Never forget to incorporate the wp_footer function in WordPress theme's footer file (footer.php). 

Now that you are aware of all the essential points for Installing and using the HubSpot WordPress plugin, let's get started with the real ones. 

HubSpot vs WordPress: How to choose the best CMS

Steps to install the Plugin 

Let’s begin….

Step-1 First, navigate to the admin dashboard and log in to your WordPress website. 


Step-2 Hover over the left side menu bar and click on Plugins. 

Step-3 Now, Click on Add new button. 

Step-4 Search the plugin for HubSpot Marketing, including Live Chat, PopUps, and Forms. 

Step-5 Navigate to the top right corner of the page and click on the Install Now button. 

Step-6 Click on the Active Plugin button.

Step-7 Click on HubSpot from the left sidebar menu, as shown in the below screenshot. 


Source: HubSpot

Step-8 It's time to finish the installation by clicking on the "Log in to your account" button. But, if you don't have a HubSpot account, then it's high time to create one. Just click on to get started. 

To change your HubSpot account, which is already connected to the plugin consider following the below-mentioned steps to proceed:

Step-1 Navigate to the left sidebar menu and click on HubSpot.

Step-2 Click on the "Settings" button. 

Step-3 Click on "Disconnect this account" button to remove the connected account, which is added below the Connected to HubSpot Hub ID field. 


Step-4 You will navigate to the dialog box where you have to click on Yes > Disconnect and then press OK. 

After the installation, you are free to create HubSpot forms from WordPress and avail other free CRM benefits by logging into the new HubSpot account. 

Useful Reading - The Definitive Guide to HubSpot CRM

How to use the Plugin?

Till now, you have installed the plugin successfully. Now you can create forms, do contact management, and create a list directly from your WordPress account. It will help you enhance your business with even more ease and power. 

Well! Below are some of the tools that are available in the left panel on your Word Account. You can access these tools without any hassle to get more productive. It includes:

Forms and Popups

It helps you create forms and popups that are responsive and can be added to your website. Forms will help you gather the essential information of your contacts and visitors, whereas popup forms allow you to attract new leads by creating engaging lead capture forms. 

Moreover, it also enables you to nurture leads by adding follow-up emails to specific forms. 

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Whenever you enroll contacts in your workflows depending on the trigger criteria and workflow type or send marketing email campaigns to engage active subscribers, you would be able to easily segment lists and perform the task more accurately and efficiently. 


You will get access to the HubSpot reporting dashboard, which further helps in monitoring new contacts from one centralized place. It will help you in converting leads into customers more easily. 


There are around 300 integrations like HubSpot salesforce integrations, HubSpot Zaire integrations, and many more with which you can easily integrate your HubSpot account and speed up your business processes. 

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Email Marketing

With HubSpot, you can create both responsive and clean emails in drag and drop editor. It will help you convert more leads and increase business productivity. Moreover, you can also create subject lines and personalized content, which will make your email more engaging and customized. 

HubSpot Email automationLearn- how to create marketing emails in the drag and drop email editor


Managing contacts is another challenge that most companies face. But HubSpot helps you store and manage a large number of contact records with deals, companies, and tickets in your HubSpot CRM. 

Built-in Analytics

HubSpot allows you to analyze website performance directly by clicking the dashboard link in the plugin menu. You would be able to easily track each and every task performed on your website. 

Live Chat and Chatbots

Last but not least is the live chat and chatbots feature. It will help you respond to your visitors right away and make real-time connections. Even if you are not available, then also automated chatbots make your audience feel connected. 


Hopefully, all the information mentioned regarding HubSpot Integration will help you install and use the HubSpot plugin for WordPress, without any hassle. Yes! Now you can handle and perform each task effortlessly from one centralized place. It will not only reduce your efforts but also save you time. 

Still, if you face any challenge working with HubSpot Plugin for WordPress , then no worries! You can always contact us to get expert advice.

Frequently Asked Questions

What is the HubSpot plugin used for?

The HubSpot plugin for WordPress is a powerful tool to help website owners. It allows them to change website visitors into potential customers by using live chat, forms, and popups. It helps you manage these potential customers using customer relationship management (CRM), email marketing, and chatbots. Plus, it gives you data on how your business is growing through analytics. All of this can be done using a single plugin, making it convenient and efficient for businesses.

How do I install HubSpot tracking code on WordPress site?

To install HubSpot tracking code on your WordPress site, follow these steps: First, copy the tracking code from your HubSpot account. Then, log in to your WordPress account. In the left sidebar menu, go to Appearance > Editor. On the right side of the editor, find and select your Footer from the list of theme files. Paste the tracking code there and click 'Update File'. This adds the tracking code to your WordPress site, allowing you to track and analyze visitor data using HubSpot.

How to install plugin in WordPress?

To install a plugin in WordPress, go to your WordPress dashboard, click on "Plugins" and then "Add new." In the search bar at the top right, look for your desired plugin. When you find it in the search results, click "Install Now." After installation, you must activate the plugin to use it. That's it! You've successfully installed and activated a plugin on your WordPress website.

Why use HubSpot with WordPress?

Using HubSpot alongside WordPress is advantageous because it integrates Customer Relationship Management (CRM), Email Marketing, Live Chat, Forms, and Analytics into one powerful tool. With HubSpot's WordPress plugin, you can effortlessly manage contacts, craft effective email marketing campaigns, engage visitors using live chat and chatbots, and enhance your web forms. HubSpot enables real-time interaction with website visitors through live chat and chatbots, facilitating seamless communication and customer engagement.