HubSpot vs Wix. : Which one is the right CMS for you in 2023?

Business growth is the main focus for marketers, and a well-built website plays a vital role in attracting the target audience and convincing them to buy its product/services. Starting from the task of growing traffic to growing leads and ultimately reaching potential customers, it does it all.

But, a marketer has many alternatives to choose from when it comes to selecting the right platform to boost growth. This insightful page will help you get all the functionality and features that a CMS should have for a marketer to grow when comparing HubSpot vs Wix. 

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So, let's get started !!!

HubSpot vs Wix

HubSpot CMS combines website creation, management, and optimization with the power of a CRM to customize the entire customer journey, streamline marketing and sales alignment, and deliver true closed-loop reporting.

Free HubSpot CRM

Create Content That Builds Relationships, and Grows Your Business

"Creating attractive and engaging content is what that brings traffic to your website, and the start of the marketing journey and the need for a CMS starts arising. Here is where CMS, like HubSpot and Wix, play their role."



Creating a blog is the first step in attracting potential customers to your website. The content in your blog should be relevant and answer the questions of the prospective and existing clients.

This would help you to engage with the visitor and build a better relationship with them. The CMS should help create great better and help in optimizing it for getting found when someone searches for something similar.

hubspot 1

HubSpot provides marketers the ability to personalize and optimize every piece of the blog. You can write, optimize, publish, and analyze blog content from one place. The best part, it does not require any integrations or plugins to create and optimize great content for mobile and desktops - it's all sorted out.

On the other hand, Wix helps you to configure blog, or select a template and start writing using ADi, a series of questions. If someone is looking to start blogging as a hobby, then using Wix or other low-cost CMS can turn out to be a good option because of its lightweight setup options (see more details on this Wix review).

When you are thinking of choosing a CMS for going professional, then choosing any other CMS is a good option as you may find some drawbacks in using Wix.





Distraction-free blog editor
Schedule blog posts
Publish to social media Requires additional software
Mobile optimized
SEO optimizer Requires additional software
CTA creation Requires additional software
Content collaboration Requires additional software
Content calendar Requires additional software
AMP support Requires additional software
Analytics Requires additional software

Landing Pages

The next step after creating a blog is to create content depth on relevant topics related to your business. With Landing Pages' help, you can create an illustrative page that describes everything about a particular topic.

Landing pages are of great help as they can be framed to suit the business's needs and can be used for multiple purposes to serve the viewer's and audience's interest.

hubspot landing page

HubSpot gives you the control and ability to publish, personalize, and optimize a page, all within the CMS. You can select a pre-built template to match your business's brand or create one using the free and paid templates available in the marketplace.

Every template available in the marketplace is optimized for mobile and supports drag and drop modules for changing the layout of pages. You can even add assets to the landing pages like a CTA, form, or live chat - it's all integrated and available at just a click.

On the other hand, Wix also provides the features to create a landing page; but, the tools are limited. Let's suppose; when you are using ADi, and you tend to set up a blog and select a landing page, you get limited options to create one.

Additionally, depending on the type of landing page you want to create - delivering content can be a bit difficult. Then there are no built-in SEO tools to optimize and customize landing pages to get you found online.




Drag-and-drop page creation
Template editor
Page-specific CSS Not possible at this time
Form creation Requires additional software
SEO optimizer Requires additional software
A/B testing Requires additional software

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Your website describes your brand. Your main objective would be to convert the visitors into customers. The leads generated from the blog and landing pages can be used for improving marketing efforts. The CMS's ultimate goal should be to convert more visitors into customers and keep it updated and not just limited to create a great site.

hubspot websites

HubSpot CMS is for professional marketers. You can create and change the layout of pages using drag and drop templates or start from scratch using the free and paid templates available in the marketplace.

You can also work with HubSpot Certified Agencies to get your website created to grow your business. The biggest advantage using HubSpot CMS is that it is built on top of CRM, so all the data is saved in the CRM and is available to you at the click of a button to align them to your designated teams.

Wix, an online portfolio will provide you with creating a website by simply picking a theme and filling the content. But, it does not provide great customer experience as just creating a website is not enough. To create customer experiences, you will require to go with additional software and custom integration, which might turn out to be expensive to create and costly to maintain.




Content Delivery Network (CDN)
Security Limited resources available
Drag-and-drop page creation
SEO optimizer Requires additional software

Search Engine Optimisation

CMS gets your job done. Most of the CMS helps the marketers to create and publish great content, but not all are smart enough to get your content reached to attract the right people and drive traffic. A CMS should not only help in generating content but also to get that optimized for SEO to reach the right audience and to engage with them.

hubspot seo

HubSpot CMS has well built on-page SEO tools for blogs, landing pages, and website pages creation, and to add, it also has site linking tools to help you to attract and track more backlinks. Whether you are creating a page or updating content, you can effortlessly optimize content for search and rank better in the search results.

Wix has few SEO functionality opportunities, and in the premium, the plan comes with a site booster. If you plan to optimize your entire site or linking strategy, you will find it difficult as it has tools to help you with on-page SEO only.




Optimize content for SEO Requires additional software
On-page SEO (meta descriptions, URL naming, etc.)
Competitor tracking Requires additional software
Page performance tracking (speed, etc.) Requires additional software
Inbound link tracking Requires additional software
Content organization for search (information architecture) Requires additional software

Marketing Analytics

Marketers need to keep track of the entire pipeline to make data-driven decisions. From creating content and generating contacts to customers won, having every piece of information will help you drive those processes that bring results rather than the other way around.

hubspot analysis

HubSpot CMS lets you measure the ROI of your website as it is equipped with great analytical tools to keep you updated about the performance of your website and data. As your business grows, you will get across more advanced analytical tools to make your complex operations easier.

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Wix has limited content reporting, which means all you can do is to see views per page and track new visitors vs. returning ones. To track and to get better insights, you will need to integrate separate analytical tools.




Basic content analytics (sessions, visits, etc.)
Advanced content analytics (attribution, etc.) Requires additional software
Contact analytics Requires additional software
Company analytics
Requires additional software
Competitor tracking Requires additional software
Export/Email reports Requires additional software
Revenue reporting Requires additional software

Email and Marketing Automation

The most prominent challenge marketers face with most CMS is that they can't send emails and require integration or a separate marketing automation platform.

You can significantly impact your marketing efforts by the way you integrate your content and email, depending on the data collected through lead nurturing. That is the reason we suggest you choose the CMS that has email marketing combined with it.

hubspot cms

In HubSpot CMS, you get a centralized contacts database, which means any data collected via a form, live chat, or a CTA that can further be utilized to personalize emails. 

Whether your objective is to set up a drip campaign or advanced nurturing, it's all possible through HubSpot Marketing Hub.




Easily create and send email Requires additional software
Marketing automation Requires additional software
Personalize email content Requires additional software
A/B testing Requires additional software
Email and automation analytics Requires additional software

Social Media

Social media plays a vital role in building relationships and engage with our influencers, customers, and prospects. The content that you create can be a great influencer and conversation starter, so it is important to use the right tools to share the content on social channels and get involved in the conversation.

hubspot social media

With the help of HubSpot, you can monitor, share, and get started with your customers on social media accounts with the context of your marketing database. 

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The use of Marketing Hub is really great as you can share and schedule content for social media, upload videos, optimize the content based on the latest trends and hashtags and even have conversations in-app.

On the other hand, Wix will require you to add a plugin to share social media content. The challenge for marketers here is that they would be required to integrate other tools to monitor and track social accounts.




Auto-publish content to social media Requires additional software
Monitor social media for key terms, mentions, and phrases Requires additional software
Schedule and publish social messages Requires additional software
Social media analytics Requires additional software

CMS Foundations

Every professional CMS should have a solid foundation.

For marketers, it is an important decision to select the right CMS to match your professional needs. The CMS should have a strong foundation of SPEED, SECURITY, AND STABILITY.

Speed - Visitors expect your site to load quickly, or they will start looking elsewhere. According to Google, 53% of visitors will abandon your site if your website doesn't load in 3-seconds or less. Ensure when you choose a CMS or hosting provider that the bandwidth you are getting is adequate to meet your needs, and their infrastructure is set up for your success.

Security - As a marketer, it's essential to keep your user's data secure and protect your company brand and reputation. As a marketer, it's important to keep your user's data secure, but also protect your company brand and reputation. Ensure you talk to various marketers, look at reviews, and do your research about hacking incidents before making a CMS choice.

Stability - For most companies today, a website that's down means lost revenue and opportunity. Most prominent CMS' publish, or at least willing to share, up-time data that points to reliability. At HubSpot, we have 99.999% up-time and a dedicated team that is constantly making websites hosted on our CMS faster, more secure, and more reliable.




Firewall / VPN Requires additional software
Intrusion Detection System (IDS) Requires additional software
Web Application Firewall (WAF) Requires additional software
Distributed Denial of Service (DDoS) Mitigation Requires additional software
Pro-active scanning and network testing Requires additional software
Secure Sockets Layer (SSL) Protection

Useful reading- In-depth comparison of ActiveCampaign vs HubSpot.

HubSpot CRM

The Takeaway!

HubSpot was built, keeping in mind that marketers don't need to apply codes to make a website. With HubSpot, one can easily create, monitor, and optimize their content to attract the customers to their content.

There are constant updates to the CMS, but that does not impact the website and any part. The updates are significant, but the bright and intelligent HubSpot team quickly deploys them. With HubSpot, your website is always secured and tracked continuously so that there are no hacking issues.

Need help setting up HubSpot? Do get in touch with us now!

Frequently Asked Questions

Is HubSpot better than Wix?

HubSpot CMS and Wix each have their strengths. HubSpot's CMS Hub is robust and favored by businesses and marketers for its powerful features. It excels in marketing automation and integration capabilities. On the other hand, Wix is more budget-friendly and a top choice for personal and ecommerce websites, offering a wide range of templates and simplicity. The choice  depends on your specific needs. If you prioritize advanced marketing tools and integration, HubSpot may be better. For a more budget-friendly and user-friendly option, Wix is a strong contender.

Can I use HubSpot with Wix?

Yes, you can use HubSpot with Wix to track your website traffic and analytics, making it easier to coordinate your marketing and sales strategies. With the integration, Wix Contacts are automatically synchronized with HubSpot Contacts, ensuring that whenever a new Wix contact is added or modified, the information is also updated in your HubSpot account. The syncing process is based on matching email addresses, simplifying the management of your customer data across both platforms.

Is HubSpot good for websites?

Yes, HubSpot is an excellent choice for websites. It provides a top-notch platform for creating and hosting content. Whether you're looking to start a blog to draw in new customers or need effective landing pages to boost user conversions, HubSpot offers robust tools and features to make it happen. Its user-friendly interface and powerful marketing and sales tools make it a go-to option for website owners seeking to grow their online presence and engage with their audience more effectively.

What big companies use HubSpot?

HubSpot, a popular marketing and customer relationship management tool, is embraced by various prominent companies. Some notable examples include Accenture, Mollie, TrustPilot, Yousign, Airstream, Crunch Fitness, Zendesk, 180 Medical, and many others. These firms use HubSpot for managing customer relationships, marketing campaigns, and sales activities to enhance their business strategies and reach their target audiences effectively.