HubSpot vs Keap: Which CRM is right for your Small Business?

Keap and HubSpot are both all-in-one customer relationship management (CRM) platforms designed to manage customer relationships and offer key marketing features.

Both CRM is rock solid for your email marketing needs. But the question here is which one should you choose?

Often choosing the software which is good but also at the same time aligns with your intact requirements is difficult. 

In this blog, we'll compare HubSpot vs Keap to help you make an informed decision. We will help you choose the best tool for your business by comparing their pricing, ease of use, customer support, and other features. 

So let's get started with the nitigrities of these CRM software!

HubSpot vs Keap: An in-depth Comparison 

Now that you have scrolled down here, you must be looking for your answers. Two robust sales and marketing platforms. But which one suits you the best? 

So, let's get into it!


HubSpot vs. Keap: Integrations

HubSpot platform has several marketing features and connectivity possibilities with programs like Salesforce, Google Analytics, and others.  The HubSpot integration procedure is often simple and may be accomplished in a few clicks. Both systems provide an API for developers to use to create bespoke integrations.

However, HubSpot's API is thought to be more powerful and adaptable than Keap's. HubSpot's integration options include two-way data sync, meaning that data may be transmitted between HubSpot and the external solution in real-time.  


(Source: HubSpot)

Keap integration feature refers to the capacity of a product or application to interface with Keap, a customer relationship management (CRM) software platform. This integration enables organizations to improve processes and automate numerous operations by transferring data seamlessly between Keap and the linked applications. 

Some frequent examples of Keap integrations include email marketing platforms, payment processors, lead-generating tools, and project management software. These technologies can deliver a more customized and efficient user experience by connecting with Keap and leveraging the client data contained in Keap, such as contact information, better support, purchase history, and communication preferences.  




HubSpot excels in marketing features like analytics, marketing automation, and powerful integrations with programs like Salesforce and Google Analytics, offering a simple and real-time data sync. In contrast, Freshdesk's integration capabilities are more limited, making HubSpot a better choice for comprehensive integration needs.

HubSpot CRM

HubSpot vs. Keap: Email Marketing    

Everything you need is included in HubSpot's email marketing solutions. All the advanced features including design template to send professional emails independently, then optimize for better performance. Because your HubSpot CRM database powers it compared to Keap, you know the information you use to personalize your emails is correct.

Create professional email campaigns that look great on every device. Begin with one of our goal-based email templates, or browse our marketplace for hundreds of free templates shown to convert. Then, using our drag-and-drop editor, you can change the layout, calls to action, and branding.    


(Source: HubSpot)

Keap (previously known as Infusionsoft) is a major email marketing platform that provides various tools and capabilities to assist organizations in reaching and engaging with their target audience via email.  Keap's email campaign builder makes designing aesthetically stunning and engaging email campaigns simple. You may select from several pre-designed themes or develop your own from the start.  




When it comes to building and personalizing emails, HubSpot takes the lead in its email marketing solutions that offers advanced features, professional design templates, and optimization for better performance. With the power of HubSpot CRM and Marketing Hub, personalized email content is accurate. Keap, on the other hand, has this aspect of providing tools for designing visually appealing email campaigns using marketing automation software.

In terms of inbound marketing, managing email deliverability, and automated email responses, both functionalities perform well, with HubSpot slightly edging out Keap with higher ratings.




Building and Personalizing Emails



Sending Outbound Emails



Manage Email Deliverability



Automated Email Responses




HubSpot vs. Keap: Campaign Management

Both CRM include marketing elements, but HubSpot offers specialized marketing and campaign management platform with additional features like landing page builder, and campaign builder to help you in a growing business. The marketing center provides you with all the resources you need to take your marketing initiatives to the next level.

With its many features, finding everything you need in one platform is simple.

Here are some examples of marketing activities you may carry out with HubSpot: 

  • Make blog posts 
  • Keep track of your advertisements.
  • Control social media accounts
  • Create landing pages 
  • Email A/B testing
  • Execute marketing automation

With the campaign feature, you can put all of your marketing resources towards a single goal. You set the budget and then monitor key performance indicators (KPIs) to assess your campaign's performance. You can also access assets created with the campaign, such as ads, emails, and workflows.  


(Source: HubSpot)

Keap has only three marketing features:

  • Forms 
  • Landing Pages
  • Email distribution 

Forms allow you to collect leads by embedding a form on your website. Unfortunately, it does not allow for customization. You can only create custom fields, show your logo, and change the color of the page backdrop, button background color, button color, and button alignment. With each form you build, you may also generate follow-up emails.

Its landing page builder allows you to select a template and personalize it to your specifications. You may also provide your Google Analytics Tracking ID and Facebook Pixel ID to track traffic.




When it comes to marketing capabilities, HubSpot offers a robust and specialized platform with advanced features like a landing page builder, campaign management, and a marketing automation tool. It provides a wide range of tools for blog posts, social media management, email A/B testing, and more, making it a comprehensive marketing solution.

Meanwhile, Keap offers a more limited set of marketing features, focusing primarily on forms, landing pages, and email distribution. HubSpot CRM's extensive marketing toolkit gives it an edge over Keap in terms of functionality and versatility.


HubSpot vs. Keap: Lead Management

HubSpot can handle all of the following activities in one location using its lead management software:

  • View the history of communication 
  • Manage Lead Status
  • Sort your leads according to their importance. 
  • Score leads

Using HubSpot's contact database, you can monitor every aspect of a lead from their profile, including discussions and touchpoints with the organization. This information allows you to understand and serve your consumers better and with context.

Forms, live chat, automation, and chatbots assist you in attracting and nurturing prospects. The universal discussion inbox keeps everyone updated on the most recent customer dialogues, allowing the team to give the best possible experience.


(Source: HubSpot)

Keap lead management capability allows you to collect leads using online forms and landing pages. The contact management dashboard allows you to tag them and examine your interactions with a lead. You may also categorize leads depending on where they come from.

This allows you to determine where your most valued clients originate from. Even though this functionality is only accessible in the Max classic plan. Keap also allows you to score leads, arrange appointments with leads, and follow leads as they go through the pipeline.  




HubSpot's lead management software offers advanced features like lead scoring, monitoring communication history, and automation. While Keap's capability is limited to lead collection, categorization, scoring, and appointment scheduling.

As a business owner if your requirements are extensive you should go for HubSpot.


HubSpot vs. Keap: Pipeline Management

Organize and track your sales cycle in one location with HubSpot's free pipeline management tools. The sales dashboard lets you easily identify barriers, measure performance, and zero in on the most profitable offers. Use the data to personalize your procedure and increase your income.

Use the sales dashboard to gain a complete picture of individual and sales team performance. View critical sales actions, analyze how prospects progress through your pipeline, and identify and remove barriers to closing more business. 


(Source: HubSpot)

Keap only allows you to build custom fields for your contacts and corporate records. When you need to add more information about your contacts, you may build a new custom field tailored to your company's requirements.

Keap Sales automation assists you in generating more prospects and moving them through your funnel. Create pipeline automation, trigger actions depending on pipeline stages, set up simple automation, or assign particular tasks to team members. 




HubSpot surpasses Keap in pipeline management with its comprehensive sales dashboard, performance tracking, and personalized procedures. While Keap offers custom fields and sales automation, HubSpot's tools enable better visibility, analysis, and removal of barriers for closing more business.

HubSpot vs. Keap: Reporting

HubSpot offers several reporting options, including dashboards, custom reports, and more. HubSpot's reporting capabilities are highly customizable, allowing users to create custom reports and dashboards based on their needs and the fact that it is not a big deal. We have a lot of data, and HubSpot's reporting tools enable users to review and assess data as it is produced in real-time.

To receive strong, comprehensive analytics reports, make HubSpot the source of truth for all your data. Connect your CRM data to real-time service data and marketing and sales. Integrate data from your existing business apps into HubSpot to combine your data and create powerful custom reports.  


(Source: HubSpot)

The reporting tool in Keap gives customers a full perspective of their company operations, including lead sources, sales data, and marketing and sales data results. Keap's reporting dashboard offers a variety of pre-built analytics, including sales pipeline, revenue, and customer lifetime value. Users can also create custom reports depending on their needs and requirements.

Users may filter and segment data in Keap's reporting tool using different criteria such as date ranges, tags, and custom fields. Users may export their reports in several formats, including PDF, Excel, and CSV, and share them with the sales team and other team members or stakeholders.        Keap-Reporting-Feature



Both HubSpot and Keap offer reporting tools, HubSpot stands out with its advanced features and flexibility.

When it comes to reporting, HubSpot shines with marketing automation, real-time data assessment, and comprehensive analytics reports. These features provide users with the flexibility to tailor their insights according to their specific needs whereas Keap offers a comprehensive view of company operations and the ability to create custom reports and thus falls slightly behind in terms of the advanced features and flexibility offered by HubSpot.




Basic Reporting



Web Analytics



ROI Analytics



Revenue Analytics



SEO Analytics




HubSpot vs. Keap: Customer Support  

Depending on your price package, HubSpot delivers customer support in various ways. On the free program, your only support option is the HubSpot community. You can even join local HubSpot organizations, illustrating how well-known the technology is. You will almost certainly find help from your peers.

You may also use HubSpot's self-help facilities, such as its extensive online knowledge base and the academy. Enrolling in premium HubSpot Academy courses allows you to earn credentials. Users of the starter package enjoy email and live chat support. Finally, professional and enterprise memberships include phone support.   


(Source: HubSpot)

Keap provides service by phone, mail (during business hours), and live chat (24/7). It also offers a variety of articles to assist its readers. HubSpot's customer service, on the other hand, outperforms Keap's due to the variety of 24/7 support choices and resources. According to G2 user evaluations, HubSpot's customer support is likewise outstanding.  




HubSpot offers a wider range of 24/7 support options and resources compared to Keap, providing users with more comprehensive assistance. However, Keap's support may be suitable for businesses with more traditional support needs.

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HubSpot vs. Keap: Pricing Plan

HubSpot has one of the greatest free CRM choices available. With their free plan, you may construct landing pages, manage contacts, conduct email campaigns, and do other things. Unfortunately, the free plan does not include social media management.

The free plan allows you to create adverts on Facebook, Instagram, and LinkedIn using their social marketing tools. To use HubSpot for social media management, subscribe to the Professional Package, which starts at $800 monthly. It includes social media management, blogging, SEO, CRM and marketing automation, and other tools that are designed right on top of your CRM to help you take your marketing to the next level.      HubSpot-Pricing-Plans

(Source: HubSpot)

Keap price options range from $149 to $199 per month, with starting plans including 1500 contacts for two users. They don't have a free plan like HubSpot. However, they do provide a 14-day free trial of their software. Furthermore, in terms of contacts and user capabilities, they are more expensive than HubSpot.  



HubSpot vs Keap - Which one will be your go-to Marketing Platform? 

HubSpot and Keap are two powerful CRM platforms for managing customer interactions. While HubSpot offers a comprehensive suite of tools you need to encompass CRM, marketing, sales, and customer service software, Keap provides a cost-effective alternative with features tailored for small businesses. 

HubSpot boasts extensive integration options, including Salesforce and Google Analytics, providing a powerful and adaptable solution. In contrast, Keap focuses on leveraging client data to enhance the user experience.


HubSpot Marketing Hub


Meets Requirements



Ease of Use



Ease of Setup



Ease of Admin



Quality of Support





The choice between HubSpot and Keap depends on your specific business requirements, budgetary constraints, and growth aspirations. Consider the scalability, affordability, and customization options to determine the optimal platform for your needs.

When to choose HubSpot?

When to choose Keap? 

If you have a large or developing firm, HubSpot one is the best for you. Its has wide range of features product like email marketing, scheduling, customer care, and sales platforms.  

Keap is ideal for operating a small firm with few sales representatives or employees. Its marketing automation and pipeline management features are simple and tailored to small organizations.

HubSpot has a steeper learning curve but provides more flexibility and customization options once you get the hang of it.


Keap is generally more user-friendly and your experience with Keap will be easy to learn, especially for non-technical users. 

HubSpot is all-in-one CRM that provides over 500 integrations with popular third-party tools, including Google Analytics, Salesforce, WordPress, and Zapier. HubSpot also offers an open API that allows developers to build custom integrations.

Keap provides integrations with various popular tools, including Gmail, Outlook, QuickBooks, and Zapier. However, Keap has fewer integrations than HubSpot and may not offer the same level of customization.

Ready to pick the ideal CRM Platform for your Small Business

Ultimately, the right CRM solution depends on your unique business goals and preferences. Whether you choose HubSpot or Keap, implementing a CRM system will empower you to manage customer relationships better, drive sales, and foster long-term business growth.

Remember, selecting the ideal CRM is just the beginning. Regularly evaluate your CRM strategy, align it with your business objectives, and provide ongoing training and support to your team. With the right CRM in place and a well-executed strategy, you'll be on the path to improving efficiency, customer satisfaction and achieving greater success for your small business.

If you're feeling overwhelmed by the setup process of HubSpot but want to harness its power to grow your business, fret not. Our team of experienced HubSpot experts is ready to guide you through the intricacies, ensuring a smooth setup and setting you on the path to success.

Feel free to contact us for any help!

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Frequently Asked Questions

What companies use KEAP?

Several companies utilize Keap CRM for their customer relationship management needs. Some notable examples include Tokyo Electric Power, a Japanese utilities company with over 41,500 employees and substantial revenues. The Hartford Financial Services Group, an American insurance company with approximately 18,800 employees, also employs Keap. In addition, Sears, a well-known American retailer, utilizes Keap's CRM services to manage its customer interactions and relationships. These diverse businesses, from utilities to insurance to retail, benefit from Keap's CRM solutions to enhance their customer engagement and overall operations.

What is Keap CRM ranked?

Keap CRM is ranked 10th in our 2023 Best CRM Software list. It's a bit pricier than many other options, starting at $79 per user per month for the Lite plan. However, it's a solid choice for small businesses on the rise, thanks to its integrated marketing automation capabilities.

Is HubSpot a market leader?

HubSpot is a market leader in B2B marketing automation platforms, as recognized by Gartner in its 2023 Magic Quadrant report. For the third year in a row, HubSpot has earned the designation of "Leader," signifying its consistent excellence in this field. This recognition underscores HubSpot's strong position and innovative capabilities in the realm of marketing automation, making it a trusted choice for businesses seeking effective tools and strategies to manage and enhance their B2B marketing efforts.

How is HubSpot growing?

As of 2023, HubSpot continues its growth trajectory. With a diverse workforce of 6,400 employees serving 143,000 customers across 120 countries, the company maintains a strong international presence. In 2022, it expanded its operations to Spain and the Netherlands, and in 2023, it is set to further extend its reach to Québec, Canada. This expansion reflects HubSpot's ongoing commitment to serving a global customer base and its dedication to increasing its market presence around the world.