All you need to know about HubSpot CRM Integration in one Guide

Are you managing your contacts and leads effectively?

Perhaps one of the best ways to deal with your leads is by incorporating HubSpot with your Customer Relationship Management framework (CRM). HubSpot allows you to track and manage all the data gathered from your CRM and use that data in your marketing strategies. This further allows your sales and marketing teams to work in complete coordination.

HubSpot CRM is a lightweight and easy-to-use tool, which is available for free. While it has several essential features to get you started, you’ll want to set up additional tools to boost up your sales productivity. 

That’s where HubSpot CRM integrations come into play. That’s because nothing is more remarkable than connecting lead generation, lead nurturing, and sales marketing tools to your CRM. 

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Wondering what the buzz is all about? Well, keep reading to know all the nits and grits of HubSpot CRM integrations.

What is HubSpot CRM Integration?

If you are still getting familiar with your HubSpot CRM free framework and are fascinated with how it works independently, let us introduce you to your new favorite feature — CRM integrations.

Have you ever felt annoyed working through dreary processes that involve you going back and forth between several systems? Since you have implemented HubSpot CRM, are you ready to grow its functionality? Do you want your CRM to work directly with all the other tools and frameworks you use?

Did you say yes to all these questions? Well, then it's time for you to start using HubSpot CRM integrations.

While HubSpot CRM is powerful on its own, integrating your CRM with other tools across other applications makes your job so much simpler. A CRM manages all your sales activities, and integrations act as additional support making your CRM even more powerful.

A CRM integration is the smooth connectivity between your customer relationship management (CRM) and other third-party applications. Integrations result in automated actions that increase your CRM's functionality, eliminating the need to switch back and forth between multiple frameworks.

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Why Integrate your CRM With HubSpot?

There are quite a few benefits of integrating your CRM with HubSpot. 

Firstly, integrations save you and your team time. Think about the time it takes to switch between and log in to multiple apps. Perhaps you have one tool for email marketing, one for posting ads, and another one for hosting webinars. 

However, with the help of CRM integrations, you no longer have to worry about switching from one app to the next. Instead, your marketing, sales, and service teams can work from a single system, increasing productivity and allowing employees to spend more time on critical matters. 

Secondly, you have a centralized hub for all your data.  By integrating all the applications within a single framework, you start to organize your data so that it stays consistent across all apps. This is perhaps an excellent opportunity for you to clean up your databases and make HubSpot your only source of truth, allowing your team to look at a single view of the customers. 

With this integration, your sales team can access and use HubSpot's contact insight on functional leads within your CRM without signing into HubSpot. This makes it relatively more manageable for your team to track which campaigns are generating an ROI and which ones aren't as successful. 

And what marketing team wouldn't want to evaluate their marketing campaigns to know which of their strategies are the most successful at generating customers?

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Who needs Integrations?

Integrations are valuable tools for practically every business, irrespective of the size or industry. There are integrations suited for almost every organization, be it advertising, analytics, content, marketing, or any other.

If you sell software, you’ll find yourself using multiple integrations for your internal software for yourself and your clients to use along with your software. This is because your product may not have all the features and functionality your clients need to run their business. Therefore, by adding an integration, they’ll get that additional feature or functionality while using the same software.

Popular HubSpot CRM Integrations

A CRM is not only necessary for communicating with your clients, but it should additionally create alignment and streamline communication within your organization. Here are a few popular integrations to connect to your HubSpot CRM and other business processes.

Note that these are only some of today’s popular CRM integrations — there are many more integrations to choose from as your business grows.

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Analytics and Data Integrations

With these integrations, you can measure your success across various analytics platforms. You can analyze your data in multiple ways and ensure all the data is well-organized in HubSpot so your team can quickly review it whenever required. 

These integrations provide you a better insight into which of your efforts are working fine and which ones need improvement. Some of the most popular analytics and data integrations include Databox, Hotjar, and Klipfolio.

Calendar Integrations

Stay on top of essential tasks by synchronizing your Outlook or Google calendar with your HubSpot CRM. Using this two-way integration, you can directly log a meeting in your CRM, generate meeting notices, and send-out meeting invites.

For HubSpot CRM users, you can integrate your CRM with the HubSpot Meeting Scheduling App. With this app, the prospects can easily book a meeting with you based on your real-time calendar availability — eliminating the need for back and forth coordination.

Calling Software Integrations

Whether it’s a meeting with your employees, existing clients, or prospects, calling integrations streamline all telephonic and video call interactions. Once you integrate a calling software with your CRM, all your contact’s data and details about the calls get logged in HubSpot for future reference. 

This further provides sales and support team members with the required background information to assist the clients appropriately. And all this is possible, irrespective of the calling software you use, for instance, Zoom, Uber Conference, Aircall, CallRail, etc.

E-commerce Integrations

E-commerce integrations are an incredible way to find out what the visitors are doing while they’re on your website. By linking these integrations to your HubSpot CRM, you’ll know when your visitors are leaving your site or their shopping carts most frequently, so you can create re-engagement content to reclaim their interest.

If your organization uses a Shopify store to sell online, integrating the platform with your HubSpot CRM can automatically synchronize products, contacts, and orders so that you can access relevant client data. 

If your organization uses Stripe to handle online payments, integrating it with your HubSpot CRM allows you automatically add new contacts who get quotations and makes it even simpler for customers to pay invoices and buy directly.

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Email Integrations

As a sales representative, you probably invest a lot of time in your inbox. Whether you are sending cold sales pitches, sharing data with your internal team, or addressing prospect queries, email is your go-to tool.

By integrating your mailbox and HubSpot CRM, you can log all your emails, access your favorite productivity tools, including templates and sequences, and view your entire CRM contact data without having to leave your inbox.

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Sounds exciting, right? 

Live Chat Integrations

Having a live chat integration linked to your HubSpot CRM makes sure prospects who engage with the chatbot on your website are caught as leads.

By adding live chat integrations to your website, you’ll have the option to communicate with your prospects in real-time and nurture them into clients. You can address their queries, respond to their concerns, and help them with their purchase decisions. This data is recorded into HubSpot under the particular contact it belongs to so you can follow up suitably.

Get set to engage your leads and easily manage contact data and conversation history with chat integrations like Drift, Intercom, ManyChat, etc.

Lead Generation Integrations

Lead generation integrations help you convert early-stage leads into delighted clients. All the data about the leads will be automatically synced to HubSpot so that you can have a look at it at any point during the buyer’s journey. 

Lead generation integrations help you learn more about your target audience and manage client data. This further makes it convenient for your sales and support teams to refer to it as and when required, all from a single location. Get your hands on high-quality leads with WordPress, Unbounce, and SurveyMonkey.

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Social Media Integrations

Social media is an indispensable sales tool for virtually every business. Integrating your organization's social media accounts with your HubSpot CRM can help you obtain valuable insight into your target audience.  Using this integration, you will know what kind of content they share and engage with the most.

Social media integrations additionally help streamline and automate posting. You can easily connect popular social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, to your HubSpot CRM.

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Wrapping Up

HubSpot CRM Integrations can upgrade all aspects of your business. Whether you use HubSpot CRM or HubSpot CRM alternatives to run your organization, you can find remarkable integrations that can help streamline your processes, optimize your efforts, and empower your employees. 

So, look for the best integrations for your HubSpot CRM and start linking to the applications suitable for all your business needs. Do you have any terrific HubSpot CRM integration in mind that we forgot to add? Drop them here in the comment section.

Want to get your hands on HubSpot CRM features but don’t know where to start? Need assistance with setting up your HubSpot CRM?

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We are HubSpot Certified Diamond Partner Agency and have assisted thousands of clients across the globe.

Frequently Asked Questions

What is HubSpot CRM integration?

HubSpot CRM integration refers to the process of connecting HubSpot's Customer Relationship Management tool with other software or platforms. HubSpot is an all-in-one marketing system that includes a Content Management System (CMS) and CRM features. Integrations allow HubSpot to work seamlessly with other tools, like email marketing or analytics, streamlining processes and data sharing. For example, integrating HubSpot CRM with an email marketing platform can help businesses manage customer interactions more effectively by tracking emails and leads in one place. These integrations enhance the overall functionality and capabilities of HubSpot, making it a versatile marketing and sales tool.

What do I need to know about HubSpot?

HubSpot is a helpful tool for businesses, offering inbound marketing and sales solutions. It assists in drawing visitors, transforming them into potential customers, and sealing deals. Because it operates in the cloud, your data is always up-to-date and accessible on different devices and among team members. This means that any changes or updates happen smoothly and immediately, streamlining your marketing and sales efforts.

What are the components of HubSpot CRM?

The HubSpot CRM has three main components: objects, records, and properties. Objects are like categories for different parts of your business, such as contacts, companies, deals, and tickets. Records are individual entries within those categories, like specific customers or deals. Properties are the details or attributes you track for each record, like names, emails, or deal amounts. These components work together to help you organize and manage your customer-related information effectively in HubSpot CRM.

Why HubSpot is the best CRM?

HubSpot stands out as the best CRM due to its versatility and user-friendliness. It suits various needs, making it ideal for everyone. What's more, HubSpot offers outstanding customer support through phone, email, and live chat, ensuring you're never left in the dark. The CRM provides specific tools for different departments, such as marketing, sales, and service teams, enhancing productivity and efficiency.