Reviews are something that every business and customer gives importance to, and it is said to make or break a business. In a world where technology is rapidly advancing and the importance of people's individual experiences in the business world, there has been a constant rise in review platforms.
Let alone the SaaS industry, and every industry has seen more changes than ever in the past few years. With that in mind, along with the changing requirements of being present digitally, many businesses, regardless of their size, have scaled up to stay in the competitive market and grow consistently.
In a highly competitive CRM market, reviews matter as everything ultimately comes down to customer experience. Being one of the most popular CRM software systems, and even a completely free version, reviewing the HubSpot CRM is not easy but necessary.
So, in this blog, we will discover honest HubSpot CRM reviews by taking a look into its pros and cons. Let us start with knowing the product, the HubSpot CRM.
What is HubSpot CRM?
HubSpot CRM is a cloud-based CRM that aims to help businesses and organizations of all sizes to grow exponentially. A wide range of industries can benefit from HubSpot, from accountancy and marketing to construction and retail.
HubSpot started off as a simple marketing tool but has since grown into a much larger platform. Marketing, CRM, and customer service have all seen significant improvements since it was first introduced as a best-in-class platform.
With a customer-first approach, HubSpot CRM is used by more than 750,000 clients every week to power their campaigns and communications. This gives them the context they need to easily manage, track, and nurture connections with their leads and customers.
Honest HubSpot CRM Reviews
The highest-rated features of HubSpot, according to G2 reviews, are Email Marketing, Lead Management, and Contact & Account Management. The lowest-rated features of HubSpot CRM, according to G2 reviews, are Mobile User Support, Sandbox / Test Environments, and Product & Price List Management.
With 2000+ ratings in Gartner, HubSpot is recommended by 82% of the users. The CRM has an overall rating of 4.4/5 on the review platform.
Customers/users have rated 4.4 for Evaluation & Contracting, 4.4 for Integration & Deployment, 4.5 for Service & Support, and 4.4 for Product Capabilities of the various HubSpot features.
TrustRadius review platform has awarded HubSpot the titles for the ‘top-rated’ and ‘most-loved’ CRM product for the year 2022. The platform has 650+ reviews for HubSpot of which over 630 are positive reviews. With that, the overall rating of HubSpot on TrustRadius is 8.6/10.
The feature scorecard of HubSpot by TrustRadius is as shown in the below image:
With over 3000 reviews in Capterra, HubSpot has a rating of 4.5 on this review platform. HubSpot is also marked as a top performer in various categories including lead management, predictive lead scoring, etc.
The top-rated features of HubSpot in Capterra are ease of use of the CRM platform and customer service. These two features are rated 4.4 each in the review platform by users of HubSpot.
Software Advice rates HubSpot with 4.52/5 based on user reviews. Ease-of-use, Value for money, Customer support and Functionality are the top-rated features in this review platform.
Financesonline review platform rates HubSpot with a score of 9.8/10. According to the 19 user reviews obtained on this review platform, the rating is 4.8/5. This rating platform also lists HubSpot as one of the top CRM software of 2022.
With 310 reviews, Trustpilot review platform gives HubSpot a rating of 3.1/ 5. Around 39% of the overall review in this rating platform favors HubSpot by giving a positive review, while 35% rate the CRM as the lowest.
If you're new to CRM, have a small budget, or are currently using HubSpot's marketing or customer service software, HubSpot may be the finest CRM for you. Small and medium-sized businesses are best served by HubSpot CRM.
However, if you're a larger firm with more complicated and robust demands than what HubSpot provides, CRM may not be the best option.
Pros and Cons of HubSpot CRM
Based on the above reviews, we have listed the pros and cons of HubSpot.
Pros of HubSpot CRM
Comprehensive Free Plan to get started
For a small business or startup, HubSpot's free tools or their starter tools, which start at $50 a month, can get you started with content marketing. Then, when your needs change, you can upgrade to a better version.
Most comparable platforms might be expensive and require a lengthy process to begin. Signing up and creating a portal is simple with HubSpot, and even the most basic functions, such as collecting contacts and tracking statistics, are available in the free version.
Single System for Marketing, Sales, and Customer service
HubSpot employs a flywheel-style reporting that allows the user to see all of a customer's activity, including touchpoints from before they became an active opportunity. Having all teams in one system also enables the user to use the data effectively.
This feature eliminates the need for your marketing, sales, and services team to dig around in another system or contact a third party for the information. This can, in turn, help increase productivity and focus more on client relationship management.
Connectivity for Engagement
Connectivity is a must for most CRMs when it comes to businesses today, as remote work is more common. Sales acceleration and enablement systems are widespread in various IT stacks because of this. HubSpot CRM is free of this issue.
Direct connections to the Marketing, Sales, and Service Hubs are possible without the need for ongoing maintenance of existing interfaces. Customer engagement platforms can be built by mixing and matching these various tools.
Top-Notch Customer Service
HubSpot is always looking for new and better ways to serve its customers. You can subscribe to a new-product feed on your portal to receive notifications when new features are added to your subscription-level-based programs and tools.
HubSpot support team ensures availability over email, live chat, and call. Above that, they have a content-rich knowledge base that helps customers self-learn about HubSpot. These courses are available from the basic to advanced levels and are constantly updated.
HubSpot CRM Integration
Any company, regardless of size or industry, can now conduct targeted inbound marketing thanks to HubSpot, which is the most advanced, closely connected, and comprehensive marketing software now on the market.
One of the best features of HubSpot is its integration with many other tools, software, and applications. There are 200+ different apps that integrate seamlessly into the software, of which HubSpot have listed a few on their website:
- Design Wizard
- Helm Tickets
To read more about HubSpot CRM Integration, read the blog ‘25 HubSpot integrations to get the best out of HubSpot.’
Cons of HubSpot CRM
Reporting is Basic
HubSpot's reporting features are always being improved; however, they have certain drawbacks compared to other CRMs. Reporting on data not gathered through HubSpot is one of these limitations.
Creating two reports to compare a metric over two separate time periods is a tedious process, and there are additional, less serious concerns. So, in general, HubSpot's reporting capabilities are lacking in-depth; however, this has been steadily increasing.
Less Flexibility and Customization
It may be challenging to customize HubSpot CRM if your company has complex sales procedures. It's possible to tailor the platform to the needs of your team and the job you do, but this isn't always possible.
While the CRM is ideal for small businesses, it may not be advanced enough for larger enterprises with numerous revenue streams. It's difficult to keep track of all the data coming in from various sources when it's so much.
Not Fitted for In-Depth Activities
HubSpot's many features may make some tools weak. HubSpot is such an extendable, broad platform that they haven't delved as deeply into some areas as their competitors. The depth they provide for most tools is enough to cover most use cases. For some operations, CRM may not be adequate.
What's your take on HubSpot CRM?
Using the HubSpot CRM, you can connect to a variety of platforms, assess your pipeline, and save contact information in a robust database. As a result, it maximizes your company's worthiness, limiting the system's drawbacks.
Still, have doubts regarding HubSpot, feel free to contact us for expert guidance.
Frequently Asked Questions
What is HubSpot CRM best for?
HubSpot CRM is best known for its suitability in managing relationships with customers, leads, and prospects. It is particularly well-suited for small to mid-sized businesses (SMBs) and startups looking to organize and streamline their sales, marketing, and customer service processes. HubSpot CRM excels in lead management, email marketing, contact management, and sales automation. It offers a free version that provides essential CRM functionalities, making it a cost-effective choice for companies on a budget. Furthermore, it integrates seamlessly with other HubSpot tools, such as HubSpot Marketing Hub and HubSpot Service Hub, allowing for a comprehensive approach to inbound marketing and customer relationship management.
What is the disadvantage of HubSpot?
While HubSpot CRM offers numerous advantages, it's important to consider some of its limitations. One potential disadvantage is that its free version, while robust, may not be sufficient for larger enterprises with more complex needs. HubSpot's pricing can also become a concern for growing businesses as they move from the free version to the paid tiers, which can be relatively expensive. Additionally, some users find the learning curve steep, especially if they're new to inbound marketing and CRM software. However, HubSpot does offer extensive training and support resources to address this challenge.
Is HubSpot CRM really free?
Yes, HubSpot CRM offers a genuinely free version of its software. It provides essential CRM features like contact management, email tracking, lead management, and integration with HubSpot's email marketing tools at no cost. This free version is an excellent choice for small businesses and startups looking to get started with customer relationship management without the financial commitment. However, as businesses grow and require more advanced features, they can choose to upgrade to one of HubSpot's paid plans, which offer additional functionalities and scalability.
Which CRM is better, Salesforce or HubSpot?
The choice between Salesforce and HubSpot CRM depends on the specific needs and priorities of your business. Salesforce is a robust and highly customizable CRM system known for its versatility, making it a suitable choice for both small businesses and large enterprises. It offers extensive features for sales, marketing, customer service, and analytics. However, Salesforce tends to be more complex and may require a steeper learning curve.
On the other hand, HubSpot CRM is particularly well-suited for small to mid-sized businesses that focus on inbound marketing strategies. It provides user-friendly tools for lead management, email marketing, and contact management. HubSpot is known for its simplicity and offers a free version, which is an attractive option for businesses on a budget.
Ultimately, the “better” CRM depends on your business size, budget, and specific requirements. It's advisable to assess your needs and try out both systems, if possible, through free trials to determine which one aligns more closely with your goals and resources.