HubSpot vs. WordPress: Which CMS is best to grow your Business?

A Content Management System (CMS) is an essential digital tool for businesses. It allows them to create, manage, and publish content on their websites without needing to be tech experts.

CMS platforms, such as WordPress and HubSpot CMS, simplify the work of building and maintaining websites. They provide an easy way to make and edit content.

Businesses benefit from CMS systems because they can easily add new content to their websites. That keeps their websites fresh and helps people find them online. CMS platforms are designed to be simple for everyone, so anyone on the team can work on the website, even if they don't know much about coding.

As businesses grow, CMS platforms can also grow with them. The websites can get bigger and have more features as the business expands. These systems help businesses ensure their websites appear well on search engines, which brings in more visitors.

CMS platforms help businesses to make websites as per brand goals. CMS provides multiple themes and templates to work with. They also make sharing content on social media, blogs, and emails easy. They provide data on how the website is doing, so businesses can make better choices about their content.
When being online is essential, CMS systems are of utmost importance for any business to grow and be successful. 

HubSpot vs. WordPress: Choosing the best CMS Software

In the dynamic world of website creation, the choice between HubSpot CMS and WordPress is like selecting the perfect tool for your masterpiece.

These two giants offer distinct flavors of web management.
HubSpot's all-in-one approach brings finesse, while WordPress's flexibility is like an open canvas.

In this CMS showdown, we'll explore the ingredients that make each of them unique. So, whether you're crafting a business site or a personal blog, let's embark on this journey to discover which one suits your web dreams.

HubSpot vs. WordPress: Content Management and Creation

HubSpot and WordPress are two popular platforms for managing and creating website content. They offer user-friendly interfaces for crafting and updating web pages, blogs, and more.
HubSpot CMS simplifies content management by integrating with its marketing and CRM features. So it becomes convenient for businesses to organize and analyze data. This assists in creating content tailored to customers' needs. However, it comes at a cost, which might not suit smaller budgets.
On the other hand, WordPress is widely adopted for its flexibility and affordability. It's open-source, so anyone can use it. WordPress offers countless themes and plugins. This versatility allows users to customize their websites to suit various purposes. Yet, it lacks HubSpot's built-in marketing and customer relationship tools.
In conclusion, HubSpot CMS Hub streamlines content management with its all-in-one approach.
While budget-friendly and highly adaptable, WordPress requires additional plugins for marketing functions. The choice between them still depends on individual needs and budget constraints.
Verdict: HubSpot's integrated platform merges marketing and CRM tools. Hence content management and data analysis is more straightforward compared to WordPress. This approach provides businesses with a cohesive solution. Creating content, engaging with customers, and gaining insights are easier with HubSpot. This is different from WordPress' modular approach which often requires additional plugins and tools for similar functionality.

HubSpot vs. WordPress: Themes and Templates

When creating websites, themes and templates assist in setting the overall look and feel. HubSpot and WordPress, both popular Content Management Systems (CMS), have distinct approaches to themes and templates, catering to various user needs.

HubSpot's website builder simplifies the process with a curated selection of templates designed to meet different business and website requirements.
These templates come with predefined structures and styles, offering a user-friendly starting point for website design. This can be particularly helpful for users with limited design experience or those looking for a quick and efficient way to get their site up and running.

HubSpot's templates are often more structured and may require less extensive customization. Users can choose a template that aligns with their industry or design preferences and then make smaller adjustments to personalize it. This streamlined approach can save time and effort, making it accessible to a broader audience.


Source: HubSpot

WordPress, on the other hand, boasts an extensive library of themes created by a diverse community of developers. These themes cover a wide spectrum of design styles, from simple and clean to complex and specialized. With thousands of free and premium themes available, users have the freedom to explore and select themes that closely match their unique vision and website goals.

The richness of WordPress themes allows for greater flexibility and customization, but it also means that users may need to invest more time in tailoring the theme to their specific needs. WordPress themes often provide a broader canvas for creativity, making them suitable for both beginners and experienced designers seeking a more customized website.

Verdict: HubSpot CMS emerges as the preferred choice for those seeking simplicity and efficiency. Its pre-designed themes are meticulously crafted to cater to a wide range of website needs. It ensures a hassle-free design experience, even for those with limited design expertise.
While WordPress CMS presents a wealth of options to accommodate diverse design preferences, the vast selection can demand more hands-on customization efforts.
HubSpot's user-friendly approach makes it the superior choice when efficiency and ease of use are paramount. Whether you're new to web design or simply value a guided and streamlined process, HubSpot stands out as the top choice for creating your website with confidence.

HubSpot vs. WordPress: SEO Tools

SEO tools are crucial for businesses as they enhance online visibility and competitiveness. They empower companies to optimize their digital content, attract more organic traffic, and reach a wider audience. Effective SEO strategies can lead to increased brand recognition, website traffic, and potential customers, ultimately driving business growth.

HubSpot CMS provides a set of built-in SEO tools designed to help users optimize their content for search engines. It includes tools for keyword research, search trends, and optimized content suggestions. HubSpot aims to simplify the SEO process, making it accessible to users of varying skill levels.
Moreover, HubSpot is in its core a fully functional CRM. It is made to make marketing and sales easier. Hence it always prioritizes a business's online presence and ranking. HubSpot CRM and CMS together make an irresistible Inbound Marketing experience.


Source: HubSpot

On the other hand, WordPress offers SEO capabilities mainly through plugins, with the most popular one being Yoast SEO. These plugins provide functionalities such as content analysis, XML sitemaps, and metadata optimization. While effective, the reliance on plugins means users must actively seek and install them for comprehensive SEO support.

In summary, HubSpot integrates SEO tools directly into its platform, streamlining the optimization process. WordPress relies on plugins to enhance its SEO capabilities, offering flexibility but requiring additional steps for users. The choice between them depends on your preference for integrated vs. plugin-based SEO solutions.

Verdict: HubSpot offers a competitive edge over WordPress in terms of SEO tools integration. HubSpot CMS hub gives built-in SEO features, simplifying optimization. Users benefit from tools like keyword research, on-page optimization, content suggestions, and SEO analytics, seamlessly integrated into their workflow. In contrast, WordPress CMS relies on third-party plugins for SEO enhancements. HubSpot's all-in-one solution streamlines SEO management, making it a convenient choice for businesses seeking a comprehensive approach to improving their online visibility and rankings.

HubSpot vs. WordPress: Blogging Capabilities

A proficient Content Management System (CMS) effectively incorporates blogging capabilities as a fundamental feature. A blog serves as a dynamic tool for businesses to connect with their audience, share insights, and enhance their online presence.

Both HubSpot and WordPress offer valuable tools for blogging, yet their approaches differ.

Using HubSpot content management system you can seamlessly integrate blogging into its marketing platform, making it a convenient choice for a unified digital strategy. It provides user-friendly tools for crafting and managing blog posts, along with built-in analytics for tracking performance.


Source: HubSpot

In contrast, WordPress has a strong blogging heritage. It's a dedicated platform widely embraced by bloggers. With its wide array of themes and plugins, WordPress empowers bloggers with extensive customization options, allowing them to shape their online presence according to their unique vision.

In summary, while both platforms cater to blogging needs, HubSpot's integration of blogging within its marketing suite offers a more cohesive and efficient solution. For businesses looking to streamline their digital efforts and enhance their online reach, HubSpot presents a slightly better choice for blogging capabilities.

Verdict: HubSpot is better than WordPress for most people because it's simpler. HubSpot CMS offers everything you need in one place, like blogging and tracking how your blog is doing. It also helps your blog content rank in SERPs. HubSpot keeps track of who reads your blog and can send them more stuff they like. It's easier to use if you're not a tech expert. WordPress is good too, but it's more for people who want to do a lot of custom stuff on their blog and are experts in SEO. If you want an easy way to blog and grow your business, HubSpot is a better choice for most people.

HubSpot vs. WordPress: Website Building

When it comes to website building, HubSpot and WordPress are two popular CMS platforms, each with unique strengths catering to different needs. Let's delve into their comparison, keeping in mind HubSpot's advantages.

HubSpot CMS offers a drag-and-drop interface. It makes design and customization accessible to users with varying technical skills. So you can easily build a website without any difficulty.

HubSpot's Content Management System (CMS) employs HubL as its templating language for front-end development. While not as widely recognized as PHP, HubL is tailored for HubSpot, ensuring a secure and efficient framework for website development. Additionally, HubSpot offers the CMS CLI (Command Line Interface) for developers, providing advanced customization options and greater control over website functionality.

Furthermore, HubSpot integrates Node.js into its technology stack, boosting website performance and interactivity. This addition translates to faster page loading times and real-time updates, aligning with modern web development trends.


Source: HubSpot

In contrast, WordPress offers unparalleled flexibility and customization options, ideal for individuals with coding expertise or specific design requirements. It utilizes PHP as its core server-side scripting language and offers an extensive library of themes and plugins to cater to diverse needs.

However, WordPress's customization potential comes with a learning curve. It sometimes demands a deeper understanding of PHP and WordPress Plugin support. These hindrances can make WordPress less user-friendly for those without extensive technical backgrounds. Moreover often times we get to hear that users get confused in choosing the right theme in Wordpress website. That's because it has more than thousands of themes to choose from. Hence with too many options on the table, novice users become numb.

The Verdict: Both platforms have their merits. But HubSpot's user-friendly approach, CMS CLI for developers, Node.js integration for performance, and HubL for security make it a slightly better choice.
For those seeking a comprehensive, integrated solution that simplifies website building and management, HubSpot shines as an appealing option.
Yet still, for developers with specific customization needs or coding expertise, WordPress's flexibility remains a valuable asset. Ultimately, your choice depends on your project goals, technical proficiency, and preference for streamlined or highly customized website development.

HubSpot vs. WordPress: Responsive Design

Responsive design, which ensures websites look good on various devices like smartphones and tablets, is essential in today's digital landscape. Both HubSpot and WordPress understand this need, but they approach it differently.

HubSpot simplifies responsive design through templates that automatically adjust to different screens. Users don't need coding skills to create a mobile-friendly website. However, customizing templates can be a bit limited for those seeking unique designs.

WordPress site and webpage builder offer responsive themes, giving users flexibility in choosing designs. But achieving responsiveness may require additional plugins or coding knowledge. This flexibility can be beneficial but might involve more effort.

Verdict: HubSpot offers an easier path to responsive design for users who prefer simplicity. WordPress website and software grants more design freedom but might demand extra steps for responsiveness. The choice hinges on your design preferences and technical comfort. So web pages built on wordpress may require further testing for responsiveness.

HubSpot vs. WordPress: Plugins and Integrations

When comparing HubSpot and WordPress for plugins and integrations, both platforms offer options to extend functionality.

HubSpot provides a range of built-in features that are tightly integrated with its platform. This means you can access marketing, sales, and customer service tools within a unified environment. HubSpot offers a marketplace for additional integrations. It aims for a more centralized experience with vast room for third-party apps and integration.

WordPress is known for its extensive library of plugins, allowing users to add various features and functionalities to their websites. They cover a wide array of needs, from SEO plugins to e-commerce solutions. WordPress's open-source nature encourages developers to create plugins, contributing to its vast ecosystem.

Verdict: HubSpot CMS hub offers a more integrated experience with a big bunch of external integrations, whereas WordPress boasts a broader selection of third-party plugins. Your choice between them should consider the level of integration and customization you require for your website's specific needs. When it comes to plugins and integrations both WordPress and HubSpot are standing tall.

HubSpot vs. WordPress: User Permissions and Roles

User roles and permissions are a crucial concern while working with content management systems like HubSpot and WordPress. They determine who can access, edit, and publish content within the platform, ensuring that the right individuals have the appropriate level of control while maintaining security and content quality.

HubSpot takes a straightforward approach by offering predefined roles with specific permissions such as editor, author, and administrator. This simplifies the process of user management, making it easy to assign roles based on responsibilities. For instance, you can grant an editor the ability to create and edit content, while an administrator has full control over the platform.

In contrast, WordPress provides a more intricate system of user roles, including subscriber, contributor, author, editor, and administrator, each with varying degrees of authority. This level of granularity is particularly valuable for complex content workflows and large teams. However, it may appear overwhelming for simpler projects that require fewer roles.

Verdict: Both platforms recognize the importance of customizing user access to meet your specific needs. Your choice between HubSpot and WordPress in this aspect hinges on the complexity of your project and the precise control you require over user roles. HubSpot emphasizes user-friendliness, while WordPress offers extensive customization, although it may demand more meticulous setup. The winner is both in this scenario!

HubSpot vs. WordPress: Multilingual Support

HubSpot provides built-in support for creating multilingual content within its content management system (CMS). Users can easily create pages and blogs in multiple languages, making it convenient to reach diverse audiences. HubSpot also offers a content translation feature, simplifying the process of translating and managing content in different languages. HubSpot's multilingual capabilities support a range of languages, making it suitable for businesses looking to expand globally.

WordPress, on the other hand, relies on plugins and themes for multilingual support. There are several plugins like WPML and Polylang that can be added to a WordPress site to enable multilingual functionality. These plugins offer flexibility and support for a wide array of languages, allowing users to create content in multiple languages. However, the specific languages supported may vary depending on the chosen plugin and theme.

Verdict: Both HubSpot and WordPress offer solutions for creating multilingual websites. HubSpot simplifies the process with built-in support and content translation features, while WordPress offers flexibility through plugins and themes. The choice between them depends on your specific needs and comfort level with managing multilingual content and the range of languages you intend to support.


HubSpot vs. WordPress: Analytics and Reporting

HubSpot products include a built-in analytics dashboard that tracks website performance, email campaigns, and lead generation. It offers easy-to-understand data on website traffic, visitor behavior, and conversion rates, helping users assess their online presence effectively.

WordPress, while lacking native analytics features, compensates with a vast library of third-party plugins. Users can add tools like Google Analytics or Jetpack to gather insights into website traffic and user engagement. These plugins offer valuable data but require additional setup.

Verdict: HubSpot simplifies analytics with its integrated dashboard, ideal for users who prefer a one-stop solution. WordPress, on the other hand, relies on external plugins, offering flexibility but requiring extra effort for setup. The choice between them depends on your preference for convenience and your willingness to set up additional tools to gather website data. Still for analytics and reports HubSpot is a clear winner, since it is a full-on CRM suite.

HubSpot vs. WordPress: Server & Web Hosting Options

HubSpot provides an integrated hosting solution, simplifying the web hosting process for users.
HubSpot openly states that its hosting infrastructure is powered by Amazon Web Services (AWS). Users can also check the location of the server, where their data and systems are controlled.
This transparency instills confidence in users, knowing that their websites are hosted on a reliable and renowned platform like AWS. HubSpot handles server management, ensuring security, speed, and scalability without requiring users to delve into technical intricacies.
Moreover, HubSpot also declares that a part of its infrastructure runs on Kubernetes. Those who are acquainted with this will very well applaud that Kubernetes is a top-class orchestration tool. 

The below image shows the DevOps stack of HubSpot as sourced from Stackshare.


On the contrary, WordPress is an open-source CMS and offers diverse hosting options. Users can choose from various hosting providers, each with its own infrastructure, features, and pricing. However, WordPress does not inherently disclose its hosting details, leaving users to research and select hosting providers based on their individual preferences and needs. This flexibility allows for a wide range of hosting solutions but requires users to make informed decisions.

For Users who are new to Wordpress, they need to know the difference between & is the domain that people use for hosting their website on WordPress's internal infrastructure. What servers and locations WordPress will use to store your content and data is a bit opaque. 
But if you have an expert team of Developers then you can download the WordPress suite from and self host your site on Apache or Nginx, etc. You can also choose third party WordPress hosting support as well, like Bluehost.

Verdict: HubSpot's transparent use of AWS for hosting offers simplicity and peace of mind for users, while WordPress provides a spectrum of hosting choices, granting more control but demanding user research and decision-making. Your choice between them hinges on your preference for transparency and ease of use or the flexibility to select your hosting provider.

HubSpot vs. WordPress: Pricing

Pricing is a key differentiator when choosing between HubSpot and WordPress. Basic WordPress, being an open-source platform, is a budget-friendly option to start with. It's free to download and install on your chosen web hosting. However, the real cost lies in the ecosystem you build around it. 

Both self-hosted WordPress ( and WordPress hosting ( can become pricey., although initially free, accumulates costs with themes, plugins, hosting, and maintenance. simplifies hosting but requires paid plans for advanced features and ad removal, also incurring expenses. Careful budgeting is key for both options.

Conversely, HubSpot operates on a subscription-based model, providing a wholesome suite of marketing and sales tools. While HubSpot offers a free CRM and basic marketing features, more advanced functionalities like marketing automation and email marketing come at a price. The cost scales with your requirements, making HubSpot suitable for businesses willing to invest in an all-in-one platform, particularly those seeking robust marketing and sales capabilities along with CMS features.

Verdict: WordPress offers an affordable entry point, but expenses can accumulate over time. HubSpot, with its subscription-based pricing, provides a unified platform with advanced features. Your decision should be based on your budget. HubSpot is no doubt value for money since its CMS hub comes for free at the basic level. And you also have options to scale up your plans as per your usage and requirements. So HubSpot is a winner in terms of pricing, for the transparency it maintains in its pricing and web hosting infrastructure.

Overall Rating Breakdown: Which CMS platform wins between HubSpot and WordPress?

The shift from WordPress to HubSpot is rapidly gaining traction, and it's not hard to see why. HubSpot offers a one-stop-shop for marketing and sales, simplifying operations and helping businesses thrive. WordPress, while versatile, often demands a jumble of plugins and integrations that can make your entire website building a tangled web.

HubSpot's user-friendly interface, in contrast, is like a breath of fresh air. It welcomes beginners and tech wizards alike, leveling the playing field for everyone. WordPress, on the other hand, can be a labyrinth for newcomers, making the learning curve feel more like a mountain.

What's more, HubSpot doesn't just give you data; it hands you a treasure chest of insights. It's like having a crystal ball for your business decisions. WordPress, well, it's a bit like looking for that crystal ball in a haystack of plugins.

HubSpot also puts inbound marketing on autopilot, with tools for content optimization, lead nurturing, and marketing automation all ready to roll. WordPress? You'll need to hitch your wagon to a bunch of plugins to get there.

And when you need help, HubSpot's got your back with top-notch support and a thriving community. WordPress? Well, let's just say you might end up lost in the wilderness of forums and third-party support.

So, as the business world seeks smarter, user-friendly, and data-savvy solutions, the HubSpot migration from WordPress is picking up speed - and it's a journey that makes a whole lot of sense.

Down to your choice? Ready to make the move?

Be it WordPress or HubSpot, you will hit the spot with us.

Our awesome teams of WordPress developers and HubSpot pros are ready to guide you on your digital adventure. With us, you'll have the tools to create a killer online presence that'll make your business stand out and thrive in the online world!

Contact us, and our team will guide you to decide whether HubSpot is the best or WordPress makes a better choice.

Frequently Asked Questions

Which is better HubSpot or WordPress?

Choosing between HubSpot and WordPress depends on your needs. HubSpot CMS is user-friendly with a drag-and-drop interface, good SEO tools, and integrated CRM, but it's less customizable. WordPress offers more freedom in design and hosting but has a steeper learning curve. If you want simplicity and integrated features, HubSpot may be better. For greater control and customization, especially for experienced users, WordPress could be the choice.

Is HubSpot good for building a website?

HubSpot is a great tool for making websites. It's awesome for creating and showing your stuff online. If you want to write a blog to get new customers or make pages that really convince people, HubSpot is a top pick. It's user-friendly and helps you make a site that works well for your goals.

Is HubSpot website good for SEO?

HubSpot's Marketing CMS Hub is beneficial for SEO due to its user-friendly SEO recommendation tool. This tool analyzes your website, offering valuable insights and advice to improve your site's search engine optimization. HubSpot promotes its Marketing CMS Hub as a comprehensive platform for creating and expanding a high-performing website that's well-optimized, enhancing its ability to attract and convert visitors effectively.

Is HubSpot good for blogging?

HubSpot's CMS stands out for bloggers because of its search engine optimization (SEO) capabilities. HubSpot offers integrated tools for analytics, social media sharing, and email marketing. This all-in-one platform streamlines your content strategy, making it efficient and effective. It's user-friendly and doesn't require extensive technical expertise, making it a great choice for bloggers of all levels. Additionally, HubSpot's support and resources can help you improve your blogging efforts and grow your online presence. So, for bloggers looking to create, optimize, and promote their content, HubSpot is a solid option.